A FOREVER HOME RESCUE FOUNDATION

For this project, I was tasked with creating an advertisement for a non-profit. A Forever Home (AFH) has always been an organization close to my heart because my family has adopted two dogs from them. The postcard ad is to attract prospective adopters to the weekly adoption event held by AFH. Because the organization works within a targeted location, direct-mail postcards would be the best way to reach their target audience.

Learn more about A Forever Home Rescue Foundation here.

A Forever Home Rescue Foundation already has a cohesive brand. Because of this, I felt it was necessary to use the established colors in their logo. Because I couldn't find the exact typeface AFH used in their logo, I used Futura as a substitute.

I wanted to make the ads more personable so I gave each of the dogs on the postcard a name. The fourth image is the back of the postcard where information of the adoption event can be found.